Build Trust
Recognize contributions, give credit before taking it, and make everyone involved feel like part of the team. Strong trust creates stronger partnerships and more invested teams.

Senior Product Manager with deep advertising and media experience, focused on turning complex workflows and real user needs into practical products that save time and improve how teams work.
I spent years using advertising workflows before I started building them.
That firsthand experience helps bridge the gap between users, stakeholders, and technical teams — making it easier to understand the real problem and build solutions people actually want to use.
2006–2022
Advertising Sales & Media Investment
2022–Present
Product Management in Ad Tech
ALWAYS
User First
HOW I SOLVE PROBLEMS
Talk to users and observe the real workflow.
Identify the real problem worth solving.
Bring Engineering, QA, and stakeholders into the solution.
Turn the problem into clear requirements and a clear path to delivery.
Communicate early, train users, and document the change.
Keep the feedback loop open and continuously improve.
HOW I LEAD
Create an environment where people feel valued, understand why the work matters, and have the space to do their best work.
Recognize contributions, give credit before taking it, and make everyone involved feel like part of the team. Strong trust creates stronger partnerships and more invested teams.
Keep meetings purposeful and avoid filling calendars with conversations that don't need to happen. Protect focused time for meaningful work and better decisions.
Recognize wins, thank people for their work, and bring some lightheartedness into the room. Serious work can still happen in an environment people enjoy being part of.
Find friction, risk, and inefficiencies before they become formal requests. Take ownership beyond the boundaries of the title when there's an opportunity to make the product or organization better.
FEATURED CASE STUDIES
ACTIVE DAYS
PROBLEM
Sales and Operations were rebuilding schedules manually whenever dayparts changed, often requiring dozens of repetitive adjustments. Losing track during line building could mean starting portions of the process over.
BEFORE
~100
Manual adjustments
AFTER
1
Streamlined action
OWNERSHIP
Identified the workflow problem and originated the product concept. Defined the desired experience, gathered requirements, wrote user stories and specifications, and partnered with Engineering and QA through development, testing, and launch.
SOLUTION
Created a streamlined scheduling experience that allows users to start with avails, define hiatus days or weeks, customize schedule areas, and automatically remove spots that fall outside established criteria.
IMPACT
Reduced a process that could require roughly 100 manual adjustments to a single streamlined action. Used multiple times each day by Sales and Operations, saving approximately 20–40 minutes per WIP.
POLITICAL ADVERTISING
PROBLEM
Political advertising workflows required too many manual steps and frequent trips outside the platform to gather information, creating unnecessary work for Sales and Operations.
BEFORE
Manual
& outside the platform
AFTER
Automated
& in-platform
OWNERSHIP
Served as the primary product contact between stakeholders and Engineering. Translated business needs into product requirements, shaped the solution, and guided implementation from discovery through delivery.
SOLUTION
Automated multiple workflow steps, brought key information directly into the platform, prefilled data where possible, and improved status visibility throughout the process.
IMPACT
Stakeholders reported an estimated 30% reduction in required workforce effort, with expected long-term savings reaching hundreds of thousands of dollars in salary costs across future political cycles.
PLATFORM MODERNIZATION
PROBLEM
A security incident exposed a fragmented application landscape with limited visibility into what many legacy tools did, who owned them, who still used them, or whether they were still needed.
OWNERSHIP
Took ownership of much of the modernization effort by identifying legacy applications, documenting purpose and ownership, locating active users, and evaluating whether each tool should be retired, consolidated, rebuilt, or moved into the core platform.
SOLUTION
Worked with stakeholders and Engineering to preserve the functionality users still needed while rebuilding or consolidating it into a more modern, consistent, and easier-to-maintain platform experience.
IMPACT
Helped retire more than 20 applications, reducing unsupported and duplicate tooling, lowering maintenance and security risk, simplifying future support, and creating a more consistent experience across the platform.
BEFORE
Legacy
disconnected applications
AFTER
Modern
consolidated platform
applications helped retire
PRODUCT PRINCIPLE
I don't treat a stakeholder request as the solution. I start with the problem, understand the user, and work with Engineering and QA to find the best outcome for the product and the company.
EXPERIENCE
Senior Product Manager
Aug 2025 — Present
Product Manager
Aug 2022 — Aug 2025
Lead product discovery, workflow modernization, stakeholder alignment, and delivery across advertising technology products. Regularly identify problems beyond the immediate roadmap, translate complex business needs into clear product direction, and partner closely with Engineering and QA from discovery through launch.
Introduce and champion new product ideas each year, identifying opportunities beyond incoming requests and helping turn them into actionable initiatives.
Ampersand
Account Executive
Jan 2017 — Aug 2022
UM Worldwide
Senior Investment Associate
Mar 2012 — Jan 2017
Omnicom Media Group
Media Buyer
Apr 2010 — Mar 2012
PHD USA
Assistant Media Planner / Buyer
2006 — 2009
OUTSIDE OF WORK
Outside of work, I'm usually spending time with family, getting into a good story, trying somewhere new to eat, or learning how to build something I didn't know how to build before.
Family is a big part of my life. I spend a lot of time with my nieces and nephews, and I especially enjoy going to my nephew's sporting events. I'm also a big baseball fan and always enjoy having a game on or finding a reason to get to the ballpark.
One of my favorite things to do is go out with my dad and try to find the best burger around. We're always looking for a new place to try, and over time it's become less about the burger and more about having something we enjoy doing together.
I love getting pulled into a good story, whether that's a movie, a TV series I can binge, a video game, or an audiobook. I'm always looking for the next thing that completely grabs my attention.
I'm naturally curious and like figuring out how things work. Lately, that's meant learning more about AI, building this website, and experimenting with mobile apps and new product ideas. I really enjoy going from "I have no idea how to do this" to actually creating something that works.
I've started traveling more and want to keep exploring. I enjoy discovering places I haven't been before, trying local food, and getting outside of my normal routine.
LET'S CONNECT
Always open to conversations about product leadership, advertising technology, workflow modernization, and opportunities to simplify complex work for the people doing it every day.